10:47 a.m.:Scott Forstall comes up to talk iPhone. Less than a year ago we released OS 2.0 and the SDK, he says. There are currently more than 50,000 apps in the App Store.
10:49 a.m.:Apple has sold 40 million iPhones and iPod Touches, Forstall says. He also brings up the familiar 1 billion app download mark, which was reached in April. Forstall thanks everyone, customers and developers. Now we’re seeing a video of developers talking about building iPhone apps.
10:51 a.m.: Various developers of games, medical apps, and sports-tracking apps talk about how they created their programs, and how much their lives have changed since their apps got accepted to the App Store. It’s standard product-marketing-video fare.
10:53 a.m.:The video ends, Forstall back up front. He’s going to talk about iPhone OS 3.0. There are more than 100 new features, he says. He starts with cut, copy, and paste.
10:56 a.m.: A bubble appears with cut, copy, or paste options wherever you select. There are also undo commands. Kent: “All right, the good stuff–100 new features, though we still don’t know all 100.” Now onto landscape mode. The keyboard will be in landscape for all key apps, like mail, notes, and messages.
10:57 a.m.: Multimedia messaging requires carrier support–29 carriers will support it on launch. AT&T will be one that will support it “later this summer.”
10:28 a.m.:(Kent: In beta form, MMS was not able to actually send a message. We still need carrier support from AT&T.) Spotlight will be its own app on the phone. In iTunes you can rent and purchase movies right from the phone.
11 a.m.:You can watch TV shows, and purchase videos and audiobooks. There’s also support for iTunes U, Apple’s educational service that offers podcasts of university classes. Parental controls will be expanded to include movies, TV shows, and apps in App Store. Can limit kids to rent G-rated movies, for instance, or only buy age-appropriate apps.
11:01 a.m.:Apple also announced that iPhone 3.0 supports tethering –using the phone’s Internet connection to add Web access for your Mac or PC. Tethering will work over USB cord or Bluetooth and won’t require any special software on the computer. The big news though is that although Apple has a number of carriers committed to supporting tethering, AT&T isn’t one of them.
11:04 a.m.: There will be a button that will allow auto switching to use a different language on the keyboard. Now adding Hebrew, Arabic, Greek, Korean, and Thai. Now more than 30 languages supported. All have a portrait or landscape keyboard.
11:06 a.m.:There’s a new feature called Find My iPhone. We’re seeing a quick example of a lost iPhone demonstrated by the episode where Liz Lemon from “30 Rock” loses her iPhone. Find My iPhone is only available to MobileMe customers, but it will allow you to see on a map where your phone is. There are huge cheers from crowd. You can send an alert tone to your phone that will play, announcing it’s lost. It will play even if you left your phone in silent mode.
11:08 a.m.:If your phone is really lost, there’s a remote kill switch to wipe your phone of all your data. Kent says, “Find My iPhone is pretty cool. I also like that the sound plays even in silent mode. Would be really cool if it played the sound when the phone was off.”
11:09 a.m.:Now onto the in-app purchase feature. People can renew magazine subscriptions within the app, or buy additional levels in games. The same terms apply for in-app purchase. Free apps must remain free–free app makers can’t sell ugrades within that app though. P2P support will find people playing the same game as you via Bluetooth and will auto connect the two players. Works for any application.
11:10 a.m.:Accessory developers can now build companion software applications. The app can talk to the hardware over the dock connector, or wirelessly over Bluetooth.
11:11 a.m.:Google Maps can be embedded right into applications. You can pan and zoom, add custom annotations, and geocoding. Developers can build turn-by-turn directions into apps.
11:13 a.m.:Now onto push notifications. Will have generic push notification service. Can push text alerts, numerical badges, and custom alert sounds. Forstall demos the familiar ESPN Sports Center sound as an example.
11:14 a.m.:Developers have had access to this feature in beta for a bit. Gameloft is one of them. Gameloft’s Mark Hickey comes up to talk about a game called Asphalt 5, a 3D racing game. He shows how when you’re racing in the car in the game, you can get into your iTunes playlist and play that music directly in the game.
11:17 a.m.: Notes Kent: “In-app purchase will be convenient, but talk about impulse buying.”
11:19 a.m.: Now up is Airstrip Technologies, which makes medical software that monitors patient data on mobile devices. Dr. Cameron Powell takes the stage and shows how he can monitor patients’ vital signs directly on his phone in real time.
11:20 a.m.:Digital book maker ScrollMotion’s Josh Koppel is now up. His bookstore app takes advantage of in-app purchases.
11:22 a.m.:Textbooks will now be available on the App Store, via the Iceberg Reader. GPS maker TomTom gets its turn onstage.
11:23 a.m.:Peter-Frans Pauwels, CTO of TomTom, shows how the company’s navigation app works on the iPhone. It combines TomTom’s map data with turn-by-turn navigation. “Nice move roping in TomTom to supply navigation. Big question is how much?” Kent asks.
11:25 a.m.:The TomTom maps and car kit for the iPhone will be available this summer, but we’re not getting price talk at all.
11:27 a.m.:Ngmoco’s Neil Young, another game maker, is up. He’s talking up StarDefense, a new 3D game. Ngmoco is also taking advantage of buying new expansion packs of levels within the game.
11:29 a.m.:The appmaker parade continues. Educational science equipment maker Pasco is now up.
11:30 a.m.:Oops, first demo fail by Pasco. They were trying to blow up a balloon and show how the pressure increases, but it refused to inflate. Oh well, they move on.
11:34 a.m.:Kent says what everyone here is thinking: “One and a half hours in and time is beginning to get short. New iPhone please?”
11:35 a.m.:Zipcar gets its turn onstage to demo its app. Using geocoding, Zipcar users get a map readout of the location of available cars to rent. They can see what type of car it is, plus price and spec. Reservations can also be made via the app. When searching for the car you’ve reserved, you can cause the car’s horn to make an alert sound. When you find the car, you can unlock it via the app.
11:37 a.m.:Forstall promises just one more demo. It’s two companies: Line 6 and Planet Waves. Their app lets users control a guitar and an amp right from an iPhone.
11:38 a.m.: Uh oh, second demo fail. The guitar is supposed to be switched to sound like an acoustic instrument via the app, but it still sounds electric. Oops.
11:41 a.m.:Forstall reappears. He says the Line 6 app is cool, and assures us it totally worked before even though it didn’t work that well just now.
11:43 a.m.:iPhone OS 3.0 is free for iPhone customers, but $9.95 for first- and second-gen iPod Touch owners. Will be available worldwide June 17. And developers in the developer program get the near-final version today.
11:44 a.m.:Forstall is done. Schiller reappears onstage. Let’s see how they end this. He’s talking about the iPhone 3G, saying it changed how people think about their phones. Phones used to be “crappy devices,” he says.
11:45 a.m.:Schiller shows a graph indicating that 65 percent of mobile browsing is done on an iPhone or iPod Touch. That stat might be a bit dubious given Opera’s claims of having more mobile usage than Apple.
11:46 a.m.:Meet the new iPhone 3GS (the S stands for speed). It has the same design as iPhone 3G from last summer, but what’s inside is entirely new. Messaging apps, games, attachments all load faster, Schiller says.
11:48 a.m.:They’ve gauged the speeds measured on iPhone 3GS using OS 3.0 software.
11:49 a.m.:3GS is ready for AT&T’s faster 3G network, Apple says. As expected, there’s a better built-in camera too, a 3-megapixel autofocus camera.
11:50 a.m.: There’s a feature called “Tap to Focus.” Can tap an item in a photo, and it focuses immediately. There’s better light sensitivity, so you can take indoor photos better. There’s also auto macro focus. And it captures video, he says. The crowd loves it.
11:51 a.m.: A new switch in the bottom of the camera app allows you to choose still or video. There’s auto focus, auto white balance, and auto exposure for both still and video.
11:53 a.m.: You can edit the videos by tapping with your finger. Also, you can send videos via e-mail or text–if your carrier supports it, Schiller says. Developers can also build video cameras right into their applications.
11:54 a.m.: Now he’s talking voice control. Wave form shows voice amplitude directly onscreen. “It took two years to get native voice dialing? Ridiculous,” Kent says.
11:55 a.m.:Clever: You can ask your phone “What song is playing?” and it will tell you. Also, can tell the phone, “Use Genius playlist to play more songs like this.” Digital compass, as widely rumored, is indeed in the new iPhone. The iPhone 3GS has a built-in digital compass.
11:56 a.m.:There’s a compass app. With it, you can tap the screen and it will orient the map you are looking at to face north. Kent says, “Compass looks pretty cool. Speaking of location, will we get geotagging of photos?”
11:57 a.m.:Schiller says NikePlus will have built-in support. Can track runs, and choose songs. Businesses want hardware encrypted, now the iPhone 3GS will have it. This is back to the remote-wipe feature. Also, battery life is extended. “Hallelujah,” says Kent.
11:58 a.m.:The phone has between zero and 50 percent better battery life on video, Wi-Fi usage, and talk time.
11:59 a.m.:Price: $199 for 16GB and $299 for 32GB, which is what we expected. There will indeed be a $99 iPhone. It’s 8GB.
12 p.m.:There are more affordable phones now. There will indeed be a $99 iPhone. It’s 8GB. This will allow more people to get an iPhone now, Schiller says. The $99 version starts today; the iPhone 3GS will be available June 19. Just a week and a half.
There will be rolling launches every couple of weeks until the phone reaches 80 countries by August. U.S. is obviously getting it on the first day June 19. “A short wait this time. Nice indeed,” Kent says.
12:02 p.m.:They’re showing us the new TV ad for the new iPhone.
12:04 p.m.:Schiller wraps up and reviews what we’ve gone over so far today: the MacBook Pro lineup, Snow Leopard, iPhone OS 3.0, and iPhone 3GS.